Make-A-Wish Indonesia:
Bringing Hope to Life
Make-A-Wish Indonesia:
Bringing Hope to Life
Continuing the journey for kids with critical illness in Indonesia
Continuing the journey for kids with critical illness in Indonesia
VIsit Website
Client
Make-A-Wish Indonesia
Scope of work
Storytelling, UX Design, UI Design, Copywriting
Industry
Non-Profit
Background
Background
For over three decades, Make-A-Wish has been granting life-changing wishes to children with critical illnesses worldwide. The impact of a wish goes beyond a single moment—it creates hope, joy, and strength for both the children and their families.
In 2024, Make-A-Wish Indonesia was officially established, expanding this mission to bring hope to children in Indonesia. To support this, they needed a new digital presence—one that would introduce their work, inspire trust, and encourage participation.
This case study explores how we crafted a website that not only tells their story but also helps them reach and impact more lives.
For over three decades, Make-A-Wish has been granting life-changing wishes to children with critical illnesses worldwide. The impact of a wish goes beyond a single moment—it creates hope, joy, and strength for both the children and their families.
In 2024, Make-A-Wish Indonesia was officially established, expanding this mission to bring hope to children in Indonesia. To support this, they needed a new digital presence—one that would introduce their work, inspire trust, and encourage participation.
This case study explores how we crafted a website that not only tells their story but also helps them reach and impact more lives.
The Challenge
The Challenge
As a newly launched chapter, Make-A-Wish Indonesia faced several key challenges:
As a newly launched chapter, Make-A-Wish Indonesia faced several key challenges:
🔹 Building Awareness: Introducing Make-A-Wish Indonesia to an audience unfamiliar with the organization.
🔹 Establishing Credibility: Positioning the chapter as a trusted entity while leveraging Make-A-Wish’s proven global impact.
🔹 Communicating Purpose & Impact: Crafting a compelling narrative that resonates with users and encourages action.
🔹 Building Awareness: Introducing Make-A-Wish Indonesia to an audience unfamiliar with the organization.
🔹 Establishing Credibility: Positioning the chapter as a trusted entity while leveraging Make-A-Wish’s proven global impact.
🔹 Communicating Purpose & Impact: Crafting a compelling narrative that resonates with users and encourages action.
Research & Strategy
Research & Strategy
Understanding the Brand & Mission
Understanding the Brand & Mission
Before jumping into design, we needed to deeply understand Make-A-Wish’s core messaging and storytelling approach.
💡 Key Research Findings:
✔ A Solid Global Brand – Make-A-Wish has well-defined messaging guidelines emphasizing hope, transformation, and wishes coming true.
✔ The Power of a Wish – Studies show that granting a wish positively impacts a child's emotional and physical well-being.
✔ Trust & Transparency – As a non-profit, building credibility through real stories and testimonials was crucial.
Before jumping into design, we needed to deeply understand Make-A-Wish’s core messaging and storytelling approach.
💡 Key Research Findings:
✔ A Solid Global Brand – Make-A-Wish has well-defined messaging guidelines emphasizing hope, transformation, and wishes coming true.
✔ The Power of a Wish – Studies show that granting a wish positively impacts a child's emotional and physical well-being.
✔ Trust & Transparency – As a non-profit, building credibility through real stories and testimonials was crucial.
Shaping the Narrative
Shaping the Narrative
As we explored their messaging, some phrases stood out:
📌 “If you could wish for anything, what would it be?”
📌 “Transforming lives, one wish at a time.”
📌 “Together, we create life-changing wishes for children with critical illnesses.”
Using these insights, we defined our content strategy:
✅ Build trust through testimonials & real success stories.
✅ Use a warm, inviting tone to balance optimism with reality.
✅ Highlight positivity—not just the struggles of illness, but the joy of fulfilled wishes.
✨ Final Core Message: “We are branching fresh to bring new hope for children in Indonesia.”
As we explored their messaging, some phrases stood out:
📌 “If you could wish for anything, what would it be?”
📌 “Transforming lives, one wish at a time.”
📌 “Together, we create life-changing wishes for children with critical illnesses.”
Using these insights, we defined our content strategy:
✅ Build trust through testimonials & real success stories.
✅ Use a warm, inviting tone to balance optimism with reality.
✅ Highlight positivity—not just the struggles of illness, but the joy of fulfilled wishes.
✨ Final Core Message: “We are branching fresh to bring new hope for children in Indonesia.”
Design
Design
After defining the structure, I created wireframes to experiment with different layouts and content flows. Initially, our storytelling approach focused heavily on the difficulties faced by children with critical illnesses. However, feedback revealed that this made the experience feel too heavy and emotional, potentially discouraging engagement.
🚀 Key Iterations:
✔ Shifted from a problem-focused narrative to an impact-driven one.
✔ Balanced realism with optimism, ensuring the content felt hopeful and uplifting.
✔ Incorporated more real photography to show authentic moments of joy.
After defining the structure, I created wireframes to experiment with different layouts and content flows. Initially, our storytelling approach focused heavily on the difficulties faced by children with critical illnesses. However, feedback revealed that this made the experience feel too heavy and emotional, potentially discouraging engagement.
🚀 Key Iterations:
✔ Shifted from a problem-focused narrative to an impact-driven one.
✔ Balanced realism with optimism, ensuring the content felt hopeful and uplifting.
✔ Incorporated more real photography to show authentic moments of joy.
The Impact: Bringing Wishes to Life
The Impact: Bringing Wishes to Life
The website launch was just the beginning. I had the privilege of attending the Make-A-Wish Indonesia inauguration, where I witnessed firsthand the impact of our work.
One of the most touching moments was hearing testimonies from mothers whose children had received wishes. Their words reinforced how much a single wish can mean—not just to the child, but to the entire family.
The website launch was just the beginning. I had the privilege of attending the Make-A-Wish Indonesia inauguration, where I witnessed firsthand the impact of our work.
One of the most touching moments was hearing testimonies from mothers whose children had received wishes. Their words reinforced how much a single wish can mean—not just to the child, but to the entire family.
Conclusion: Designing with Purpose
Conclusion: Designing with Purpose
The Make-A-Wish Indonesia website is more than a platform—it’s a bridge between dreams and reality. Through research-driven storytelling, strategic design, and emotional engagement, we successfully built a digital presence that inspires trust, action, and most importantly, hope.
🔹 What I learned:
✔ The power of storytelling in UX.
✔ How emotional impact can drive design decisions.
✔ The importance of designing for both accessibility & engagement.
The Make-A-Wish Indonesia website is more than a platform—it’s a bridge between dreams and reality. Through research-driven storytelling, strategic design, and emotional engagement, we successfully built a digital presence that inspires trust, action, and most importantly, hope.
🔹 What I learned:
✔ The power of storytelling in UX.
✔ How emotional impact can drive design decisions.
✔ The importance of designing for both accessibility & engagement.
Copyrighted 2025 ⓒ Marleen Phangestu
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