Holywings Loyalty App
Holywings Loyalty App
Revamping the user experience for better engagement and seamless interactions
Revamping the user experience for better engagement and seamless interactions
VIsit App
Client
Holywings
Scope of work
UX Design, UI Design, Gamification
Industry
Entertainment
Background
Background
Holywings, a well-known entertainment brand, faced significant usability challenges in its loyalty app. Despite its strong presence, the app's user experience was unfriendly, leading to frustration among users and missed engagement opportunities.
Holywings, a well-known entertainment brand, faced significant usability challenges in its loyalty app. Despite its strong presence, the app's user experience was unfriendly, leading to frustration among users and missed engagement opportunities.
The Challenge
The Challenge
Upon using the loyalty app, I found some of pain points:
Upon using the loyalty app, I found some of pain points:
🔹 Lengthy Registration Process: Users faced a complex and time-consuming sign-up flow.
🔹 Overwhelming Banners: Non-personalized and excessive promotional banners cluttered the interface.
🔹 Unclear CTA & Branding: Icons and styles lacked consistency with Holywings’ brand identity, leading to confusion.
🔹 Lengthy Registration Process: Users faced a complex and time-consuming sign-up flow.
🔹 Overwhelming Banners: Non-personalized and excessive promotional banners cluttered the interface.
🔹 Unclear CTA & Branding: Icons and styles lacked consistency with Holywings’ brand identity, leading to confusion.
Research & Strategy
Research & Strategy
Our approach began with restructuring the app’s core user flows to enhance usability. Key focus areas included:
Our approach began with restructuring the app’s core user flows to enhance usability. Key focus areas included:
✔️ Gamification Elements: Encouraging real-life social interactions through app-based incentives.
✔️ Revamped Reservation Flow: Streamlining the process for effortless booking.
✔️ Membership System Overhaul: Improving accessibility and engagement for loyalty users.
✔️ Gamification Elements: Encouraging real-life social interactions through app-based incentives.
✔️ Revamped Reservation Flow: Streamlining the process for effortless booking.
✔️ Membership System Overhaul: Improving accessibility and engagement for loyalty users.
With the introduction of Holywings’ new brand guidelines, we retained the signature bold yellow but balanced it with sleek, modern UI components to maintain a premium and stylish look.
With the introduction of Holywings’ new brand guidelines, we retained the signature bold yellow but balanced it with sleek, modern UI components to maintain a premium and stylish look.
Design
Design
Wireframing & Userflow
Wireframing & Userflow
We developed comprehensive wireframes to map out each major feature, ensuring intuitive navigation.
We developed comprehensive wireframes to map out each major feature, ensuring intuitive navigation.
UI Enhancements
UI Enhancements
We refined the design system, making use of:
- A clean and bold aesthetic that aligns with the brand’s identity.
- Personalized banners tailored to user location and preferences.
- Clearer CTA placements with better iconography and styling.
We refined the design system, making use of:
- A clean and bold aesthetic that aligns with the brand’s identity.
- Personalized banners tailored to user location and preferences.
- Clearer CTA placements with better iconography and styling.
Copyrighted 2025 ⓒ Marleen Phangestu
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