Holywings Loyalty App
Holywings Loyalty App
Revamping the user experience for better engagement and seamless interactions
Revamping the user experience for better engagement and seamless interactions
VIsit App
Client
Holywings
Scope of work
UX Design, UI Design, Gamification
Industry
Entertainment
Turning Frustration Into Loyalty
Turning Frustration Into Loyalty
Holywings, a well-known entertainment brand, faced significant usability challenges in its loyalty app. Despite its strong presence, the app's user experience was unfriendly, leading to frustration among users and missed engagement opportunities.
Holywings, a well-known entertainment brand, faced significant usability challenges in its loyalty app. Despite its strong presence, the app's user experience was unfriendly, leading to frustration among users and missed engagement opportunities.
The Challenge
Through immersion, we found that the app struggled with:
Through immersion, we found that the app struggled with:
🔹 Lengthy Registration Process: Users faced a complex and time-consuming sign-up flow.
🔹 Overwhelming Banners: Non-personalized and excessive promotional banners cluttered the interface.
🔹 Unclear CTA & Branding: Icons and styles lacked consistency with Holywings’ brand identity, leading to confusion.
🔹 Lengthy Registration Process: Users faced a complex and time-consuming sign-up flow.
🔹 Overwhelming Banners: Non-personalized and excessive promotional banners cluttered the interface.
🔹 Unclear CTA & Branding: Icons and styles lacked consistency with Holywings’ brand identity, leading to confusion.
It led us to a single question:
How might we turn this frustrating experience into an engaging and rewarding loyalty journey?
It led us to a single question:
How might we turn this frustrating experience into an engaging and rewarding loyalty journey?
Rethinking the Homepage Experience
Rethinking the Homepage Experience
I redesigned the homepage to be more intuitive, personalized, and visually consistent.
From geo-targeted content to cleaner layouts and smarter navigation, each improvement aimed to reduce friction and increase user engagement.
I redesigned the homepage to be more intuitive, personalized, and visually consistent.
From geo-targeted content to cleaner layouts and smarter navigation, each improvement aimed to reduce friction and increase user engagement.
Smoother RSVP, Smarter Flow
We redesigned the RSVP experience to be faster, clearer, and less frustrating—without compromising flexibility.
We redesigned the RSVP experience to be faster, clearer, and less frustrating—without compromising flexibility.
1
1
Flexible Entry Points
Flexible Entry Points
Multiple entry points let users skip unnecessary steps.
Multiple entry points let users skip unnecessary steps.
2
2
One-Page Registration Overview
One-Page Registration Overview
Shows users what to expect, avoiding frustration from hidden steps.
Shows users what to expect, avoiding frustration from hidden steps.
3
3
Guest Checkout with Loyalty Reminder
Guest with Loyalty Reminder
Allows guests to RSVP while encouraging login to earn loyalty points.
Allows guests to RSVP while encouraging login to earn loyalty points.
Smoother RSVP, Smarter Flow
We redesigned the RSVP experience to be faster, clearer, and less frustrating—without compromising flexibility.
1
Flexible Entry Points
Multiple entry points let users skip unnecessary steps.
2
One-Page Registration Overview
Shows users what to expect, avoiding frustration from hidden steps.
3
Guest Checkout with Loyalty Reminder
Allows guests to RSVP while encouraging login to earn loyalty points.
Bringing the Club Experience
from Screen to Scene
Flying high with HWG means more than just reservations. We brought the club vibe into the app with interactive, cross-platform gamification features that keep users engaged and entertained.
Flying high with HWG means more than just reservations. We brought the club vibe into the app with interactive, cross-platform gamification features that keep users engaged and entertained.
1
1
Send Gifts & Tips
Send Gifts & Tips
Encourages social connection through easy gifting and tipping.
Encourages social connection through easy gifting and tipping.
2
2
Find Your Match
Find Your Match
A playful matchmaking feature to spark new interactions.
A playful matchmaking feature to spark new interactions.
3
3
Achievements & Badges
Guest with Loyalty Reminder
Rewards users with badges, boosting motivation and loyalty.
Rewards users with badges, boosting motivation and loyalty.
4
4
Live Shoutouts
Guest with Loyalty Reminder
Connects users to the club’s live screen, amplifying real-time excitement.
Connects users to the club’s live screen, amplifying real-time excitement.
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Check other featured projects
Heartology
(Web Experience)
(Healthcare)
Make-A-Wish Indonesia
(Web Experience)
HWG Apps
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BCA UMKM
(Microsite)
(Event Campaign)
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