Chaebol
Chaebol
K-POP Merchandise Website
K-POP Merchandise Website
Client
Personal, Antikode Challenge
Scope of work
UX Design, UI Design, Gamification
Industry
Entertainment, E-commerce


Background
Background
Chaebol is an outcome of our daily month challenge at Antikode called βDesign Based Onβ. We were challenged to make an explorative design solution that can be anything we have done in our usual work. It doesnβt has limitation yet our solving and ux skills are tested.
Chaebol is an outcome of our daily month challenge at Antikode called βDesign Based Onβ. We were challenged to make an explorative design solution that can be anything we have done in our usual work. It doesnβt has limitation yet our solving and ux skills are tested.

Adding 4 new features to enhance
Adding 4 new features to enhance
We did a little research by interviewing and secondary research. From the research we found that they care about testimony and want quality product. It resulting 4 main ideas: Influence Rein (Aspiration Space), Production Story, Fan Leaderboard, and Big Bulk Order.
We did a little research by interviewing and secondary research. From the research we found that they care about testimony and want quality product. It resulting 4 main ideas: Influence Rein (Aspiration Space), Production Story, Fan Leaderboard, and Big Bulk Order.




Wireframe
Wireframe
We started rough from very low fidelity wireframe to high fidelity wireframe to picture our imagination to life. Not only the layout, the interaction as well.
We started rough from very low fidelity wireframe to high fidelity wireframe to picture our imagination to life. Not only the layout, the interaction as well.




Design
Design
To resonance with the target market, we use eccentric & popping color to show fun and bring the excitement of the KPOP has brought to us. We also use blue, the main color, to bring trust. Make people confident and secure.
To resonance with the target market, we use eccentric & popping color to show fun and bring the excitement of the KPOP has brought to us. We also use blue, the main color, to bring trust. Make people confident and secure.


Copyrighted 2025 β Marleen Phangestu
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